Lawson Charles Mitchell
CREATIVE DIRECTOR, ART DIRECTOR & GRAPHIC DESIGNER
3029 24th Avenue North, St. Petersburg, FL 33713
941.726.2023 | lawson@mitchellbranding.com 

Creative director, art director and graphic designer with extensive experience utilizing management, branding, design and production skills to create exciting projects in a wide variety of formats, web design and other media. Extremely dependable, well-spoken, efficient and resourceful. Plays well with others.    

Professional Experience:   

CREATIVE DIRECTOR | Madcap Creative
St. Petersburg, FL • March 2015 ~ Present
Provided creative direction and art direction in a variety of mediums for clients, including City of St. Petersburg, Carmelita’s Rum, The Lure, EVOLVE & Thompson Cigar Company. Led a team in developing and executing the new brand campaign for the City of St. Petersburg. Led the artists in creating effective large scale sign designs for national clients, including Harley Davidson and Bank of America.   

CREATIVE DIRECTOR | Mote Marine Laboratory
Sarasota, FL • March 2004 ~ January 2014
Concepted and designed marketing materials. Managed aquarium and education exhibit design in 2D and 3D, signage and new media for both the lab and the aquarium. Directed the design and production of MOTE Magazine. Responsible for all photography for the magazine. Responsible for branding and brand integrity. Branded and created the face of Mote’s major fundraising campaign.   

CREATIVE DIRECTOR & PROPRIETOR | Local Color, Inc.
Knoxville, TN • 2001 ~ January 2004
Concepted and designed a wide array of marketing materials and new media for Local Color’s clients, including NASCAR, Knoxville Museum of Art and Preservation Pub. Photographed customer’s products for both digital and print output, utilizing digital photography. Presided at all meetings with customers in developing branding and image.   

VICE PRESIDENT, GRAPHIC PRODUCTION | DeSIGNer Ink, Inc.
Clearwater, FL • 1992 ~ 1998
Managed the graphic design department and the graphic production department with a total staff of fourteen in the production of unique, large-format, ADA compliant architectural signage for customers, including Miller Brewing Company. Effectively mediated between management, customers, sales staff and designers in devising the best possible solutions.   

Technical Expertise & Skills: Creative direction (10+ years), Art direction (10+ years), Graphic Design (10+ years), Brand development (10+ years), Team management (10+ years), Team development (10+ years), Microsoft Word (10+ years), Microsoft Powerpoint (10+ years), Adobe Photoshop (10+ years), Adobe Illustrator (10+ years), Adobe InDesign (10+ years), Adobe Bridge (10+ years), Adobe After Effects (2 years), Adobe Premiere Pro (3 years), Adobe Acrobat (10+ years), Prezzi (8 years), WordPress (10+ years), Front end web design (10+ years), Packaging design (10+ years), Social media marketing (10+ years), Social media content development (10+ years), Email marketing (7 years), Video production (10+ years), Digital photography (10+ years), Color management (10+ years), Color theory (10+ years), Brand management (10+ years), Budgeting (10+ years), Interviewing (10+ years), Leadership experience (10+ years), Project management (10+ years), Quality management (10+ years), Sales experience (10+ years), Basecamp (7 years), Prepress and print production (10+ years), Digital marketing (7 years) 

Education: BFA:Graphic Arts from Georgia State University in Atlanta, Georgia